Abhishek Bakshi

Tag: optimization

  • Improve Your Google Ranking ñ Full SEM Techniques

    Summary:
    It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.

    It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.

    SEM consists of all the elements that are required to successfully promote a website; with the objective being to improve a website’s ranking on Google, Yahoo and MSN and other major search engines. These elements may be classified as:

    1) On-page optimisation (all the techniques involved in manipulating page content).
    2) Off-page optimisation (all the techniques involved in website promotion).

    A good way to think of it is: on-page optimisation is used to promote your product, service or information. Whereas off-page optimisation is used to promote your website.

    On Page Optimisation.
    Site Readiness – W3C Compliance:

    Search engine robots do not like broken HTML code. Your rankings will suffer if your pages do not conform to World Wide Web (W3C) standards. A free online HTML validation service is available at: http://validator.w3.org/.
    Search engines like Google now check CSS code, this must be validated also. A tool for this is available at: http://jigsaw.w3.org/css-validator/.<br><br>

    Site Readiness – Broken Links:

    It should be obvious, but is often overlooked, that broken links are a problem in terms of search engine optimisation. Clearly, if the search engine robot cannot finish spidering your site, due to broken links, then some pages will not be indexed. A tool for checking broken links can be found at: http://validator.w3.org/checklink.<br><br>

    Site Readiness – Keyword Research:

    Analyzing your niche market, or business sector, allows you to create an appropriate set of targeted keywords (the most obvious ones are not necessarily the best). A free keyword tool can be downloaded from: http://www.goodkeywords.com/.

    Page optimisation – Copywriting

    Once you have decided on the appropriate keywords/key phrases for each page, you need to work these keywords into the visible text on each page to be optimised. Remember that you are writing for users, not search engines, and the text must look natural.

    Page optimisation – HTML Tag Optimisation

    All the appropriate HTML tags on each page should be optimised for best effect. These include:
    1) Title tag.
    2) Meta keyword tag.
    3) Meta description tag.
    4) Header tags.
    Also, don’t forget the image alt tags. And very importantly the link text in your anchor tags.
    Page optimisation – Build content.
    Keep adding new content to your website. If necessary publish articles and RSS feeds. Google loves new content.

    Off Page Optimisation
    Once you have finished the on-page optimisation, your attention needs to be focused on off-page optimisation. The essential components of off-page optimisation are:
    1) Link building – begin a reciprocal and one way linking strategy.
    2) Directory listings – get listed in human edited directories like Dmoz.
    3) Article writing – a superb way to generate one way links.
    4) Blog contributions – yet another opportunity for one way links.
    5) Press releases – announce your presence to the world. More one way links.

    Conclusion
    All of the above are essential to a successful site promotion campaign. If you wish to improve your Google ranking (the other search engines will follow), do not neglect one area in favour of another. Do it correctly. Do it all. Then watch your rankings soar.

  • Importance of Genuine SEO Techniques

    Summary:
    This article tells you of how you can do SEO genuinely and the importance of doing it. Without doing genuine SEO, you can penalize yourself, and your website, by permanently removing your site from the search results of major search engines.

    There are some methods of SEO (Search Engine Optimization) you should follow for your website. SEO is very important for all websites out there in the WWW. Without SEO techniques, which are genuine, you cannot get your website to be known, and get any profit from it.

    1. Content is King: Every search engine, Google included, looks for only the content. Content is the most important thing to rank high in search engines. Without content, your site is just another site, without much importance. So create good genuine content.
    2. Build links: Building links is utmost important just as content. For this, there are several methods. One such method is writing to the related Webmasters and letting them know of your siteís existence. If they believe that your site has some content, which is linkable, they will definitely link to your content. Maybe some reciprocal linking is required. In that case, you can negotiate with the webmaster and ask them about the reciprocal.
    3. No one can guarantee number one in search engines: Google is the most important search engine out there, and even Google top employees cannot guarantee your number one position in Google search. It is the result of your hard work and genuine SEO link building that will position you at the top of the search results. Otherwise, you cannot just get to the top of any search engines.
    4. Link building yourself is better than consulting: You may promote your blog with genuine SEO, and that will rank your site higher than any SEO firm can do. So, it is extremely important that you do it yourself. Set apart some time in your daily schedule to build links with any niche blogs you know of. Also, ask your friends who have blogs themselves in the same subject to link into your site.
    5. Do not trust blackhat SEO firms: Blackhat SEO techniques are those, which do not do genuine SEO but go by such methods as doorway pages, invisible text, keyword stuffing, etc. SEO should be done through Whitehat methods only. Otherwise, you may be permanently banned by search engines.
    6. Do not do reckless link buildings: if your blog is two days old and has 1200 incoming links, then Google will ban you on the third day. So, reckless link building is equal to link spamming. Do not do that.

    These and more of the techniques to do good SEO are available in the resources mentioned below. SEO is a very important technique to get your site to the top of search engines, thereby building your brand, getting sales, and profit. So, genuine natural SEO technique is extremely important for the success of a website.

  • Building A New Website In PHP

    Summary
    This article is giving tips on what to look for when you are developing a website in PHP. It will give you hints and ideas what to do to get your SEO campaign off to the right start.

    New website owners and existing website owners alike consistently make a very common, yet extremely costly mistake. They find a web designer first and then an SEO second. Unfortunately, these entrepreneurs do not realize that literally every single thing that goes into building a new website will impact your SEO campaign. They commonly funnel thousands of dollars into a brand new website, only to find out that there are a lot of areas that must be rebuilt in order to have an optimum SEO campaign.

    I will identify 6 major areas of concern, in hopes that even a small percentage of these website owners will come across this document at the right time, which is BEFORE they begin to develop their website.

    1) Domain name registration & hosting. Make sure that when you register your websiteís address that you register it for at least 5 years. Sites that register their site for a short amount of time send up a red flag at Google, who end up thinking that site site has been registered short-term in the hopes of helping another website, that is owned by the same person/company, to rank well by linking to it. When choosing your domain name, do not choose a URL that is riddled with hyphens between all your keywords. It is more important that you target this to your visitors than to the search engines.

    2) Creating static URLís. This is one of the most overlooked yet important things that you can do to ensure that your SEO campaign is a success. By eliminating dynamic parameters within your websiteís URLs, you are ensuring that search engine bots will have no problems indexing all of your pages. Creating static URLís can be accomplished by using the mod rewrite command in the .htaccess file in the root folder of your server. Here is an example of a dynamic URL (which you want to avoid), and a static URL (which you want):

    Dynamic: http://www.yoursite.com/listings.php?ref=22
    Static: http://www.yoursite.com/listings/22.html

    Make sure that any potential programmer or designer that you hire understands that this will be a full requirement of the job.

    3) Editing the head tag. There are three areas in the head tag that you will want to be able to either edit yourself or have your SEO edit. They are the page title, the description meta tag and the keywords meta tag. Having control over these for each of your top level pages (all the pages linked to from your home page), will be critical to your websites success in the search engines. You definitely do not want these to be the same on every page (they must be unique and reflect the nature of the content on the given page). For other pages that will be created in high volumes, you will want to make sure that there is a variable string (your web designer/programmer will understand what this is) in place for each of the three areas in question, so that they will automatically be filled with content that is the right length and reflects the content on the given page.

    Again, make sure that your designer/programmer understands that this is a requirement of the job.

    4) Clean, simple code. Ideally you want to define all aesthetic properties that different types of text on your site are going to have in a separate CSS file. This means that you want to avoid using as many tags as possible, especially font, size and color tags. You also want to avoid creating PHP scripts that are either two long, and contain a lot of unnecessary steps, or ones that rely heavily on javascript. It is best to avoid using javascript as much as possible.

    Remember, the most important thing your site can be doing is making it easy for search engine bots to easy scroll through the code of your website and follow all the links that it finds. When there is unnecessary code and script on your site, it makes it a lot harder for them, thus hurting your SEO campaign.

    Make sure that whoever is helping you build your site understands that there job is to output the cleanest, simplest code possible. If you have any questions about this or donít understand it, it is best to talk to an SEO expert about it, to ensure that it is done properly.

    5) Ensuring that visible written content is editable. The writing within the body of your site is one of the most important areas for you or your Optimizer to help your site increase itís rankings. Ensuring that either of you can edit it at your own convenience is extremely critical to the entire SEO campaign. This because from time to time search engine algorithms will change, and that might mean that a strategy that was implemented in the past might not suffice, so you must be able to change it to keep up with the most up to date SEO techniques.

    6) Site structure. Considering the nature of PHP, your site will most likely (and should) be created by a series of includes that puts all of the pieces of a given page together. You want to ensure that the layout and placement of graphics and navigational links within these includes is strategically correct. Remember, you donít want to have to pay someone to go back and redo this, so it is critical to get it right the first time.

    If you are unfamiliar with a lot of the information that I presented in this article, it is probably in your best interest to at the very least, consult with an SEO or SEO company during the entire design process. A good SEO will be very comfortable working with you and your design team to ensure that the end product will be one that will last you a long time, and will go a long way in helping your site generate revenue online.

  • How To Trick The Search Engines

    Summary:
    How to Trick the Search Engines
    In a Zen sort of Way

    Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money once they sell you on their new theory of Googleís algorithm. You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. None of them will …

    How to Trick the Search Engines
    In a Zen sort of Way

    Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are willing to take your money once they sell you on their new theory of Googleís algorithm. You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. None of them will promise specific results.

    Thatís because Google is a very sophisticated search engine and their algorithm changes constantly. Googleís algorithm has one primary goal and that is to deliver relevant content. All of this effort is to identify good websites with quality content and to weed out the sites that are “optimized” to trick the algorithm. ThereforeÖ if you have a good website with quality content then ìoptimizingî your site may be counter-productive if there’s even a slight chance that Google would think youíre using tricks.

    Thatís right, let Googleís algorithm smell your website optimization techniques and your status as a good website with quality content may be in jeopardy. Google is looking for websites whose webmasters are putting their time and energy in to building and maintaining a good website with quality content not spending their time and energy trying to trick the algorithm. So, the best thing you can do is to put your time and energy in to the reason you built your website in the first place. Whatever that reason may be, it probably was not to learn and practice SEO techniques.

    Be organic. Be yourself, even be one with your website. Google likes sites that are organic and built by people with a clear purpose. Understand and embrace the algorithm. Do not fear it and try to trick it. It is there to do good.

    As Iíve said before, donít lose sleep over search engine optimization, lose sleep over conversion rate. Spend your time maximizing your site for your visitors. A good site with quality content will get top rankings naturally.

    So, the trick to tricking the search engines is to have no trick at all. How much easier can that be?