Abhishek Bakshi

Tag: rankings

  • How you can Land in the Top 30 of Google’s Rankings within 6 Weeks for Free

    Summary:
    In this article I will show you how I managed to get into the top 30 of Google’s rankings in less than 6 weeks, using only free site promotion strategies, and how can you apply these techniques to achieve the same results.

    One of the most burning questions that website owners ask themselves is this: How do I get targeted traffic fast and ñ preferably ñ free? Well, there are many ways to achieve it and I will show you a bunch of proven site promotion strategies here. These should help you to secure a good position with search engines and have traffic for free. Three months ago I set up a niche site for women. As I already had a number of websites behind me, previous experiences came handy in the promotion strategy. And in 6 weeks the site managed to get listed in the top 30 of Google’s ranking.

    Let me show you how I did it and how can you, too!

    You will need to apply three types of site promotion strategies:
    I. Search Engine Optimization strategies
    II. Viral Marketing strategies
    III Additional site promotion strategies

    I. Search Engine Optimization strategies

    1. Search engine optimization of your webpage:
    This is the first thing you should do. At the stage of creating your pages have the rules of SEO in your mind, it will save you time and work later.

    2.Site submission:
    Submit your website to as many search engines and link directories as possible. The most valuable directories are the ones that focus on the subject of your site. For example, if your site covers the topic of real estate, then find directories specializing in real estate listings.

    3. Make people link to your site
    Use any given opportunity to make people link to your site. The most common way is to exchange links with link partners whose site has a high PageRank.

    II. Viral Marketing strategies

    1. Article submission:
    Write articles ñ or hire someone to do the job ñ and send them to free article directories. Learn how to write the kind of articles that make people curious. Use catchy titles. Send some additional articles into categories where there is a high demand and low supply.

    2. Press releases:
    Write press releases, publish them on your site and allow other webmasters to publish it. You can also distribute your press releases to news sites.

    3. Create freebies:
    Create a free ebook, free report, free script or a free software and let people download it from your site. Allow other webmasters to distribute your freebies on their websites or use them as incentives, provided they keep your links untouched in your info product.

    4. Tell-a-friend script:
    Ask people to send your pages to their friends by using a Tell-a-friend script.

    5. Write product reviews, testimonials:
    When you purchase a product or a service and you are satisfied with it, don’t hold back your enthusiasm. Write a praising review of the product and ask the vendor to publish it on his site with your name and your website’s address. Amazon.com is also a great place for writing online reviews.

    III. Additional Site Promotion strategies

    1. Blogs:
    Start a niche blog or a personal blog and network with other bloggers. Use RSS feeds for your blogs to promote them and to gain returning visitors.

    2. Message Boards:
    Post comments on message boards and forums. Establish yourself as an expert of the subject of your website. This way you will create credibility.

    3. Comments, messages:
    Leave messages in guest books or comments on other people’s blogs.

    4. Sig file:
    Use a signature file in your emails. Put a link of your website into the autosignature part and use it in your outgoing mails and autoresponders.

    5. Offline promotion:
    Put the link of your website on your business card. Distribute flyers in your local community, use them at bulletin boards.

    6. Start a free email course
    Start a mini course and send out articles or advice through emails. This can help you to boost your opt-in list’s size.

    7. Start a free ezine:
    If you already publish articles on your site, why not turning it into a free ezine? Submit your ezine to ezine directories to get more visitors.

    8. Start an affiliate program:
    If you sell a product, the best way to promote it is to have affiliates who will lend ad space on their websites for free and even help you sell your stuff. You can create your own affiliate program or join an affiliate network.

    These were just a few of possible site promotion strategies that will help you get traffic, and eventually get your website into the top of search engine rankings. Of course the time frame differs, depending on how competitive the subject of your website is. If you use PPC advertising, it can shorten the process. But if you are on a tight budget and can afford only free methods, you will still succeed. Just make a plan for your site promotion activities and stick to it. The results will come!

  • Conflicting SEO Expectations

    Summary:
    SEO is undisputedly the best method for generating traffic and profits. That being said, you need to understand the inherent conflict that can arise with SEO.

    SEO is undisputedly the best method for generating traffic and profits. That being said, you need to understand the inherent conflict that can arise with SEO.

    Conflicting SEO Expectations

    SEO is both the technical effort and art of getting your site ranked highly in search results on Google, Yahoo and MSN. There are two competing factors in the effort, time and volume of traffic, which can lead to clients having unreasonable expectations.

    The conflict giving rise to misunderstood SEO expectations deal with keywords. Obviously, an optimization program is designed to get you high in the rankings on various keywords. The problem, of course, is the more traffic a keyword produces, the higher the number of sites competing for rankings under the phrase. Inevitably, this translates to a longer period of time required to get top rankings.

    Obviously, most clients want to obtain top rankings as quickly as possible. The best way to do this is identify those keywords that have decent traffic, but few sites competing for rankings. In such a campaign, clients see results relatively quickly, but they have fallen into a trap. Even if they go into the number one position across the top three search engines, they have limited the amount of traffic they can receive. This leads to frustration as revenues are effectively capped.

    A proper optimization plan should focus on both short and long term rankings. When laying out the site, the home page and other centralized pages should be devoted to keywords with monstrous amounts of traffic that will require a lot of time to obtain top rankings on. To counterbalance this, additional pages should be built focusing on keywords for which there is less traffic, but for which high rankings can be acquired relatively quickly.

    The exact time periods on this approach are entirely dependent on the subject matter of the site and the keywords involved. For a brand new site, one can expect to see rankings on MSN within a month, Yahoo in four to six months and Google in six to nine months. For an established site, the figures will be shorter but it is dependent upon the results of the keyword research in the specific field.

    Understanding optimization is the key to having reasonable SEO expectations. A mix of short and long term goals is the best method of attack in nearly every situation.

  • Driving Your SEO Professional Insane

    Summary:
    Checking the rankings of your site in the search engines can become addictive. This is fine so long as you do not drive the person handling your seo work insane.

    Checking the rankings of your site in the search engines can become addictive. This is fine so long as you do not drive the person handling your seo work insane.

    Driving Your SEO Professional Insane

    What are the first words out of a search engine optimization professionalís mouth when talking to a potential client? This is going to take some time. Not only do we say this, but we tend to overestimate how long it is going to take. In addition to covering our butts, we say this to keep you from driving us insane.

    As a client, you must show some faith in your search engine optimization professional. If you are told it is going to take a certain amount of time before rankings will appear, do not start checking them every morning. Okay, you can check them, but do not call me everyday! The more time I spend on the phone with you, the less time I have to work on your campaign. Patience is the word you have to focus on here.

    A second method for driving your seo professional insane is the area of unwanted advice. This typically occurs when you read an article, book or see something on the television about search engine optimization. You may have the urge to tell us about it or ask for clarification. Why? Are you suddenly going to implement it in your site? If it is important, there is an excellent chance we already know about it. The optimization game changes all the time and we stay on top of it. Please resist the urge to call with little tidbits of information. If you want to learn how the process works, make sure to mention that at the outset of the relationship.

    A third method for putting your seo person in a mental health clinic is daily ranking addiction. This occurs after rankings have been obtained for all or most of the desired keywords. You are so pleased with the situation, you review the rankings each morning. Inevitably, a ranking moves down. Your first step is to call us. This is maddening. In fact, we may not call you back because we know the rankings are just fluctuating a bit because of an update. A few days later, we call back and tell you the ranking is fine. Yes, this is done on purpose. Please do not call to inform us of changes in the rankings each day! Donít worry, we will keep an eye on everything.

    Your search engine optimization professional should be a valued part of your business family. Driving them insane is not a good way to treat a family member!

  • Google And Your Domain Name

    Summary:
    Many people overlook the importance of their domain name when trying to optimize their website for Google. With the amount of competition out there this may give you the edge.

    Google, being the largest and most used search engine and is extremely important to optimize your website for. As a matter of fact, if you optimize your website just for Google youíd find your rankings in Yahoo! and MSN will jump up higher than your ranking in Google. Iíve optimized many websites that show up in at least the top 20 listings in Google and found that in each case they ranked higher in Yahoo! and MSN usually in the top 3 positions with most in the number one spots.

    Most everyone agrees that with Google content is king. So writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second to the throne, which takes lots of work and proper timing to do properly.

    Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and youíll hurt your ranking.

    Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldnít normally come there. Of course there are several other factors involved with getting that elusive number one spot.

    But what most everyone often overlooks is what I call the fifth element which Google uses to determine their ranking of a website and that’s the domain name.

    People, even SEO companies, donít either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they conceder a “Cool” name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless. Even more pointless is the “Cool” name.

    The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.

    Use your domain name as one of those tools. Instead of your company name or the “Cool” one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.

    You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.

    Let’s say you’re the owner of Mike’s Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but youíre not Google. You’re not going to like it but you need to drop the mikes out of the name because it’s dead weight.

    So now you’ve got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.