Abhishek Bakshi

Tag: seo

  • Benefits Of SEO For Ecommerce

    Summary
    The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website. The ecommerce website has many great advantages over the non-ecommerce website in that it allows for the generation of revenue with little-or-no time spent in selling past the cost to have the website designed and maintained, and it does not…

    The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website. The ecommerce website has many great advantages over the non-ecommerce website in that it allows for the generation of revenue with little-or-no time spent in selling past the cost to have the website designed and maintained, and it does not require the visitor to call you during business hours thus helping secure the sale to an impulse buyer. If your website provides all the information that the buyer would want, you can save significant money in sales time spent in that the visitor can find all the information they need to decide to buy from you without taking up your time or that of one of your sales staff. But ecommerce sites have a serious drawback as well, very few of them can be properly indexed by search engine spiders and thus will fail to rank highly.

    A non-ecommerce website may have the disadvantage on not being able to take the visitorís money the second they want to spend it, however if it can be found on the first page of the search engines while your beautifully designed ecommerce site sits on page eight, the advantage is theirs. The vast majority of visitors will never get to see your site, let alone buy from you, whereas a non-ecommerce site may lose sales because they donít sell online but at least theyíre able to deliver their message to an audience to begin with. So what can be done? The key is in the shopping cart you select.

    The biggest problem with many SEO-friendly ecommerce solutions is that they are created after the initial product. Shopping cart systems such as Miva Merchant and OS Commerce are not designed with the primary goal of creating pages that will be well-received by the search engine spiders. Most shopping cart systems out there today are not in-and-of-themselves even spiderable and require 3rd party add-ons to facilitate even the lowest form of SEO-friendliness. The money you may have saved in choosing an inexpensive shopping cart may very well end up costing you your business in the long run, especially if you are using your shopping cart as the entire site.

    There are essentially two solutions to this problem. The first is to create a front-end site separate from the shopping cart. What this will effectively do is create a number of pages that can be easily spidered. The drawback to this course of action is that your website will forever be limited to the size of the front-end site. The second option is to choose a search engine friendly shopping cart system.

    Finding an SEO-friendly shopping cart system is far easier said than done. There are many factors that have to be taken into account including the spiderability of the pages themselves, the customization capacity of the individual pages, the ease of adding products and changing the pages down the road, etc.

    BizAtomic’s E3 Ecommerce website is a feature-rich, secure ecommerce solution which allows you to easily sell your products online. E3 Ecommerce is a complete solution offering: integration with comparison shopping portals, Search Engine Friendly urls, powerful marketing & reporting tools, built-in content management and an easy to use administrative interface.

    BizAtomic’s E3 Ecommerce Version 5 just launched, features include:

    * Updated Search Engine Friendly (SEF) Urls
    * Newest Products (with RSS feed)
    * Recently Viewed Products
    * Per product META description and META keywords
    * Major improvements in content management

  • Crash Course SEO

    Summary:
    There is one thing I have learned after a week of fulltime crash course on SEO – It is very easy to learn but it takes a lot of work.

    There is one thing I have learned after a week of fulltime crash course on SEO – It is very easy to learn but it takes a lot of work.

    Last June the first Philippine SEO Contest was announced to the public and the contest was open to everyone, both SEO experts and amateurs. More than 70 entries were submitted and the contest will end on September 29th. The winners will be determined by the Google Philippines Search Engine Results Page.

    All contestants did everything they can to get it to the top. Both White Hat and Black Hat SEO techniques are involved in the contest and the SEO community

    Aaron Wall made a comment on this SEO Contests with regards to comment spamming and this raised a concern with the rest of the SEO community worldwide. Somehow this contest is becoming to look like spamming contest to some and the contestants are now changing their strategy to prevent their site from being eventually banned.

    So what does it take to be on the top spot? Below are the general SEO techniques most of the contestants have done for the first month of this competition.

    1. On-Page Optimization – The entry sites are being designed to make it as Google friendly as possible. Good Site Navigation, 5 to 7% Keyword Density, inserting Meta Tags, using Google Site Maps and implementing Google Adwords are among the most common techniques being implemented on these sites. Many are using WordPress because it is easy to build and it is known to be SEO friendly.

    2. Link Building – The entry sites are submitted on almost all forums, blogs and directories out there. Even though some sites are totally unrelated to the entry site, many are still linking their sites there because of the site’s high Google PageRank and Backlinks is the Google’s top priority in ranking websites.

    3. Articles – Articles are submitted to feeders and article sites. Some have violated copyright laws by using articles made by other people and made it as their own. Many SEO’s agree that article writing helps the site’s ranking a lot and many have submitted several articles just to get their site noticed.

    4. Black Hat – Unfortunately, black hat techniques are being used. Spam blogging, duplicate sites and other unfriendly techniques are being used to get their site to the top. I could not blame them because most of the SEO contestants have no actual experience in SEO before this contest and they are still learning the difference between ethical and unethical SEO.

    In the end, only Google-friendly sites will remain on the top spot and black hatters will most likely be banned in Google in the awards night.

    So what is the lesson here? For the 30 days, I have learned that SEO is not very hard to learn, but for a site to be on the top spot, it would need a lot of work and it takes time.

    To learn more about this SEO Contest, please visit this site: <a href=”http://isulongseoph.offshoreoutsourcingphilippines.com”>Learn SEO Philippines</a>

  • Inbound Links Role In SEO

    Summary:
    SEO or search engine optimization is one of the most important aspects of owning and operating a web site on the web today. While some people are still trying to ignore this procedure, the experts cannot stress how important the issue is if you plan to make a play for the top spot in the search engines. Then one must consider all of the different roles that are in play when it comes to SEO. Take the inbound links role in SEO. Many people are overlooking the inbound links role…

    SEO or search engine optimization is one of the most important aspects of owning and operating a web site on the web today. While some people are still trying to ignore this procedure, the experts cannot stress how important the issue is if you plan to make a play for the top spot in the search engines. Then one must consider all of the different roles that are in play when it comes to SEO. Take the inbound links role in SEO. Many people are overlooking the inbound links role in SEO and that is a big mistake to make in this day and age. Just because you believe that you site is unique does not make it so. Over all there is a big deal when it comes to the inbound links role in SEO and one that should not be ignored by anyone who wishes to be successful in the world of ecommerce from any stand point.

    When you are looking at the inbound links role in SEO one must think about doors. Doors are a passage or entry into a building. A house will most likely have only two doors, a front and a back. This is due to the fact that there is not a lot of traffic going in and out of the doors and therefore more is not needed. But what about a large retail establishment? They have a big reason to have more then one door to their place, so they can allow more customers to come and go all at the same time. The same is true of inbound links and your web site. An inbound link is a link that is housed on another web site and points to your web site. So in all truth this is a passage or a door to your business. Much like a live brick and mortar business, you want to have as many doors as possible to your site. This is the inbound links role in SEO. There is the matter that having more ways to get into your site will make it more friendly and appealing to not only the customers, but also the search engines.

    The more sites that the search engines find with your inbound link on them the higher the ranking in the search results the site will get. This shows that the site is popular with a lot of people and they are willing to point the people that visit their site to the doors of your site.

  • In Demand Search Engine Optimisation Tools

    Summary:
    Search engine optimisation should not be a difficult task especially for regular webmasters. Here are some of the most effective, user friendly and the latest search engine optimisation tools to ease the load of the overall website optimisation process.

    Tired of all the time and effort you consume for search engine optimisation? SEO need not be a painful burden on the shoulders of web marketers and search engine optimizers. With all the internet marketing tools available online, SEO became a less tricky task.

    What are the latest SEO tools today? Whatís hot and whatís in? Here is a list of the latest and in-demand search engine optimisation tools on the internet:
    <ul>
    <li><b>Meta Tags Generator Tool</b></li>

    There are web marketers who believe that Meta Tags are insignificant. But the search engines think otherwise. The Meta Tags Generator Tool is a search engine optimisation tool that allows webmasters and web marketers create Meta Tags ñ including Meta Title, Meta Description and Meta Keywords ñ in a matter of seconds. With the Meta Tags Generator Tool, it will be a whole lot easier to include Meta Tags on the pages of your website.

    <li><b>Sitemap Builder Tool</b></li>

    To ensure a complete spidering and indexing of your website, use a Sitemap. Creating a sitemap is made easy with the Sitemap Builder Tool. In just a few seconds, you will be able to create an optimized sitemap. This site optimisation tool is vital in ensuring your website of a better chance to rank well on the search engines.

    <li><b>Link Building Tool</b></li>

    Find who the best link partners are with the Link Building Tool. The Link Building Tool is a web marketing tool that lets you determine whether a particular website is worth linking to or not. With the Link Building Tool, you wonít waste time on links that donít give you enough benefits.

    <li><b>Title Tag Checker Tool</b></li>

    What title tags do your competitor websites use? Know whatís going on with your competitor websitesí tags. The Title Tag Checker is an online tool that lets you check the title tags of your competitor website pages.</ul>

    These search engine optimisation tools are meant to ease the burden of the whole search engine optimisation process. With these tools, search engine optimisation will be a whole lot easier. And ranking well on the search engines will be closer to reality as well.